Sunday, June 12, 2011
Time-lapse videos lift hotel marketing to new heights
Any hotel can claim a beautiful view with some artfully-taken shots making the pool look like more than a puddle and the view from in between buildings maximized to its full potential, yet a time-lapse video has the potential to capitalize on the popularity of these films online while showcasing all a hotel has to offer.
Josh Owens’ “Manhattan in Motion” was the first of eleven videos in the series, organized by the Social Media Manager of Highgate Hotels, Shiseldo Ruiz, who says the project has already doubled the chain’s Facebook shares in a week. Here is the next video of the Hilton New York Fashion District.
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