Job hunting? The importance of a good cover letter

Every step of the job application or recruitment process is important. Right from drawing up a cover letter and CV, to emailing your CV to prospective employers, to acing the personal interview and actually getting an offer -- every step requires careful planning. Errors and carelessness at any juncture could cost you your dream job.
So what are the tools that will help you make the best impression and bag that job?
In this video, Nasha Fitter, trainer and author of You're Hired!, shares helpful tips and real-life examples of the most common errors job seekers make and how you can ace each aspect of the application process.